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Giant Polystyrene Teacups created for 100% Design
An oversized teacup, conceived by JAM, and moulded by the BPF’s EPS (expanded polystyrene) Group will be the icon which creates a visual link between 100% Design London and the London Design Festival for 2009.
Hundreds of the jumbo teacups will be on display at the 100% Design London exhibition in Earl’s Court and at many of the London Design Festival venues.
The outsize teacup was created to build on the British theme of this year’s 100% Design London, Jamie Anley explains: “The handled teacup is a metaphor for Britishness, recognised all over the world”.
“We have really enjoyed developing this design with the BPF EPS Group. The manufacturing process allows for stories to be told on many levels. It is not just the form of the object, but detailed embossing and the opportunity to mix colours that gives the product a lot of texture.
“The object itself remains playful and abstract, encouraging people to apply there own creativity to the way in which it is used,” adds Jamie.
The familiarity of the objects material, the unexpected form – and its playful twist through scale − all combine to create something unusual and quirky that will spark renewed interest in the potential of the material that the Group exists to promote.
 “Most of us are aware of EPS as the familiar white polystyrene packaging material,” explains David Emes, Chairman of the BPF EPS Group.
“However, as demonstrated by this stunning, conceptual teacup by JAM, the versatile and lightweight nature of EPS means that it can be moulded into almost any form.
“EPS is already used in a variety of technical applications by industrial designers, we hope that the creative design community will see these teacups and add EPS to their list of intriguing materials that they can work with to create a desirable product.”
EPS is 98% air, making it incredibly lightweight with extremely efficient insulating capabilities and, it is 100% recyclable with no waste occurring during the manufacturing process.
And, as the JAM outsized teacup demonstrates it can be moulded into shape, coloured creatively and even have images moulded into its surface.
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