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The Designer
Designer Richard Shed, who worked with the Tom Dixon team on creative direction of the 100% exhibition, explains the thinking behind the 3d EPS forms that are featured in the exhibition area.
"The 3d elements in the show are all loosely based around the theme of dialogue and conversation; familiar shapes such as question marks and speech bubbles that form our textual conversations have been used.
"Our aim is to link the idea of conversation with the Good Design Manifesto through these shapes sculpted out of EPS."
The Good Design Manifesto is formed by 100 quotes from leading figures in the design world saying about what they believe good design to be.
Some of these quotes will be attached to the EPS forms - others will be placed at strategic spots in and around the show.
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